Building Thought Leadership Through an Industry-Focused Podcast
Launching an industry-focused podcast transformed marketing from sporadic outbound outreach to a consistent inbound lead engine. By engaging prospects early, showcasing expertise, and highlighting client success stories, the firm accelerated trust-building, generated qualified leads, and created a scalable, evergreen content platform for thought leadership.
Situation
A project management consulting firm wanted to get in front of decision-makers earlier in their buying journey. In a highly competitive market, prospects were typically warm only by the time they booked a call, meaning the firm often missed opportunities to showcase expertise and establish trust. They needed a strategic method to stand out, warm leads faster, and build credibility before prospects even engaged directly.
Task
The goal was to create a scalable, engaging channel to position the firm as a trusted thought leader, nurture relationships with target decision-makers, and increase inbound lead generation. This channel needed to consistently showcase expertise, highlight client success stories, and engage industry influencers.
Action
Month 1: Defined branding and positioning, researched target audiences, and secured podcast equipment, technology, and aligned initial guest interviews.
Month 2: Conducted a soft launch with the internal network, testing content flow and refining production processes.
Month 3: Public launch with finalized SOPs, distribution setup, and promotional strategy.
Produced episodes that combined thought leadership, client success stories, and insights from industry experts, creating a consistent content engine.
Promoted teaser clips on social media to drive engagement and downloads.
Result
500+ downloads in under two months
20 five-star reviews received within 24 hours of launch
14.2% average social media engagement rate on teaser clips, amplifying reach and visibility
Established a consistent inbound lead channel and positioned the firm as a recognized thought leader in their industry