640% Increase in Referral Traffic for $0
Armed with a well oiled search engine optimization strategy, we skyrocketed marketing and sales qualified leads for a B2B brand.
Situation
A business rapidly gaining traction hired us to expand their marketing strategy to put an inbound marketing strategy in place. They were especially interested in improving their organic presence.
We started small: revamping website keywords and sliding those keywords into cross functional platforms. This snowballed into a full blown $0 search engine optimization campaign.
The keyword structure fit nicely into an SEO strategy built on pillar pages and topic clusters, an earned media plan and Hubspot implementation.
Action
Keyword research
Content strategy
Content creation
Audience listening
Marketing measurement
Task
Performing keyword research focusing on intent based long-tail keywords and aligning them with a multi-platform strategy.
Launching a $0 SEO campaign with a long-term and short-term plan, a media plan, and a Hubspot implementation.
The long-term plan included pillar pages that would serve as evergreen content to gradually build traffic and credibility with Google’s algorithm.
The short-term plan included content clusters to be executed through blog posts, landing pages, email newsletters, social media, and premium content pieces to attract and retain an audience.
Result
17 marketing qualified leads from organic search
114 marketing qualified leads from organic social
12% increase in organic traffic to website
Achieved “position zero” for two highly relevant, high intent keywords on the Google SERP
Testimonial
“Erica did a tremendous job. We did this trial project and she did so well that we decided to continue ongoing work with her. Her expertise in digital marketing and SEO was exactly what we needed for our consulting firm.”
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